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MobPro wins IAB Award!

Hurray! Last night, accompanied by Unilever and Mindshare, we won the Mobile Programmatic Campaign Award at the IAB Programmatic Awards.

MobPro wins 1st place Mobile Campaign at the IAB Programmatic Awards

The ceremony took place yesterday in Pakhuis West in Amsterdam. After a successful first edition last year, it was the second time that the awards were presented. The IAB Programmatic Awards granted to creative, strategic and innovative solutions in the Netherlands in the field of programmatic advertising. We submitted the Lipton contextual advertising campaign along with Unilever and Mindshare. Successfully!

From left to right: Martine Hammink (brand manager), Diederick Ubels (CEO), Robin Kloosterboer (account manager), Stijn Schiphorst (creative developer), Danny Kwaks (campaign manager), Marlisa Docter (connection planner at Mindshare) and Diana Ostermeijer (business intelligence manager at Mindshare 
From left to right: Danny Kwaks (campaign manager), Robin Kloosterboer (account manager), Martine Hammink (brand manager) and Dominiek van Esse (managing director).

The central theme in the Programmatic Mobile Campaign category is that mobile advertising and programmatic often go hand in hand. This category expresses the added value for reaching consumers on mobile and demonstrates why it makes sense to develop a specific mobile strategy. 

Categorieën: Awards, Nieuws
Auteur Dominiek van Esse
Ook wel bekend als de Queen of Mobile Programmatic. Elk technisch verhaal weet Dominiek om te toveren tot een energieke en bevattelijke troonrede.

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