MobPro wins IAB Award!
Hurray! Last night, accompanied by Unilever and Mindshare, we won the Mobile Programmatic Campaign Award at the IAB Programmatic Awards.
MobPro wins 1st place Mobile Campaign at the IAB Programmatic Awards
The ceremony took place yesterday in Pakhuis West in Amsterdam. After a successful first edition last year, it was the second time that the awards were presented. The IAB Programmatic Awards granted to creative, strategic and innovative solutions in the Netherlands in the field of programmatic advertising. We submitted the Lipton contextual advertising campaign along with Unilever and Mindshare. Successfully!
The central theme in the Programmatic Mobile Campaign category is that mobile advertising and programmatic often go hand in hand. This category expresses the added value for reaching consumers on mobile and demonstrates why it makes sense to develop a specific mobile strategy.